The Fair 每 Events & Magazines | China's leading luxury lifestyle platform

GIJRATH MEDIA GROEP VNU EXHIBITIONS ASIA

Asia Golf Show returns to Shanghai

Following its successful launch in 2006 the international Trade and Consumer show for the Asian Golf Industry, Asia Golf Show will again take place in the business heart of China, Shanghai. From October 10 每 12, 2008, a professional platform will be provided where demand and need will meet face to face. Golf industry visitors, Golf professionals, Golf players and potential Golf players with attend the show and once more the down town Shanghai located ※Shanghai Exhibition Center§ will host the Asia Golf Show 2008.

In 2008 Asia Golf Show will be held in conjunction with ※The Fair§, China＊s leading luxury lifestyle event. (www.thefair.org.cn)

At Asia Golf Show 2008 golf products, golf accessories, golf fashion and golf destinations will be highlighted. Asia Golf Show 2008 is organized by MFK Exhibitions Consulting and VNU Exhibitions Asia, one of China＊s most professional trade and consumer show organizers.

For the latest updates and information please contact info@asiagolfshow.com and/or visit this site regularly. We are looking forward meeting you (again) in October 2008!

Millionaire Fair Shanghai changes its name into ※The Fair§

Millionaire Fair Shanghai, China＊s leading luxury lifestyle fair, has announced it will change its fair name into ※The Fair§. Millionaire Magazine will also undergo a name facelift; starting from the next edition in October, the lifestyle magazine will also be published as The Fair. The Chinese names of both the magazine and the fair (※fu shi§) will remain unchanged. The next edition of The Fair will take place in the Shanghai Exhibition Center on 10-12 October 2008.

The name ※The Fair§ was chosen for being distinctive yet simple and therefore easy to remember. ※The new name can also be associated with a certain prestige, as we feel proud of the success of our previous editions§, says David Zhong, CEO of VNU Exhibitions Asia, the organizer of the Millionaire Fair Shanghai. ※We aim at bringing the finest and most stylish brands from all over the world in touch with an audience of China elite: the ※cr豕me de la cr豕me§ all gathered in one single event.§

Cultural difference
Zhong continues: ※It goes without saying that changing our brand name after 3 years of building on strong brand awareness and preference has not been an easy decision. Millionaire Fair and Millionaire Magazine are well know throughout China, and of course we also benefit from the strong international network of Millionaire Fairs in major cities such as Moscow (Russia), Amsterdam (Netherlands), Munich (Germany) and Kortrijk (Belgium). China is a highly potential, but different market however. Ever since we have introduced the names Millionaire Fair and Millionaire Magazine in China, we have received frequent feedback from the market that our name would be too strongly connected with money rather than an elegant lifestyle. The cultural background causes the Chinese wealthy to be more low profile and less extravagant than for example the Russians, where the name ※Millionaire Fair§ in fact work very well. In China, the current name makes some people decide not to visit our fair, whereas they could potentially be very interesting clients for our participants and sponsors

In order to keep our international ties, however, we will still be part of the Millionaire Fair network. ※In marketing communications to the luxury market, we will add the tagline ※in association with Millionaire Fair§, in order to emphasize the ties with the successful international network of luxury fairs. Our Chinese audience will only be targeted under our new name however. We are convinced that The Fair 2008 will attract a new group of visiting high net worth consumers that our returning participants have not yet seen before.§

Zhong quickly adds that the name change does not mean the concept of the event will change. ※In the past year we have already communicated frequently about the importance we attach to conveying the message that with abundant wealth comes social responsibility. We see it as our responsibility to communicate that rich people＊s life should be about elegance and acting socially responsible rather than just living an extravagant lifestyle. We have therefore organized a wide range of charity events for good causes such as the Special Olympics and the Shanghai Charity Foundation. A name with a strong connotation to abundant wealth does not match this message, which is why we have chosen to change our name. The Fair will be the same concept as Millionaire Fair Shanghai, and will be organized by the same team. In fact, we will work with an even stronger passion for bringing our clients in touch with China＊s premier consumers during the next edition, to be held again in the Shanghai Exhibition Center from 10-12 October, 2008.§

Magazine
Not only the name of the Millionaire Fair will be changed. Also the printed sister of the fair - Millionaire magazine - will be renamed to ※The Fair§. The Fair magazine under its new name will continue to write on people passionate about the finer things in life, and to publish stories covering brands that excel by their exclusivity and style.

The Chinese name of both the Millionaire Fair and Millionaire Magazine, ※fu shi§, will remain unchanged.

Don St. Pierre Jr. and ASC Fine Wines Singled out as Most Influential Wine Company in China

Millionaire Fair＊s exclusive wine sponsor ASC Fine Wines has announced that the internationally-respected wine magazine 每 Decanter has selected their Managing Partner, Don St. Pierre Jr. for its just-released 2007 Power List.

In compiling its second biennial Power List, Decanter＊s group of experts carefully polled and selected the 50 most influential visionaries in the world＊s wine industry. According to Decanter, ※each entrant must have, in 2007, a direct influence over the style of wine we are drinking today and are likely to be drinking tomorrow.§ The emergence and impact of China as a major market for the world＊s wine industry contributed to Decanter looking to ASC Fine Wines to complete its
Power List. At number 37 on the Power List, Don St. Pierre Jr. is only one of three from Asia
and the only member of the global Top 50 from China.

※I am honored and humbled to join the Decanter 2007 Power List and the many legends of the wine industry selected for the list,§ said Don St. Pierre Jr., Managing Partner, ASC Fine Wines. ※For us to be a part of the world＊s very best is a testament to the dedication and hard work of our great staff, the strong support of our suppliers and loyalty of our customers,§ he said.

Don St. Pierre Sr., Chairman of ASC Fine Wines was described in the magazine as a ※legend in Chinese business,§ with ASC Fine Wines in the best position to meet the needs of the ※growing Chinese market for aspirational Western goods.§ Don is in good company on the list 每 he shares this special honor with Robert Parker; Marvin Shanken (Wine Spectator); Jancis Robinson; Bernard Arnault (LVMH) and ASC suppliers Trevor O＊Hoy (CEO, Fosters Group); Angelo Gaja;
Pierre Henri-Gagey (Louis Jadot) and Marcel Guigal.

※This is an exciting moment in time to be the leader in China＊s premium wine import market 每 we＊re happy to be a contributor to this dynamism and confident the market will continue to show dramatic growth and justify Decanter＊s inclusion of ASC Fine Wines in this very important list§ said Don St. Pierre Sr. Chairman, ASC Fine Wines.

Decanter magazine will launch its Chinese-language edition for China in the fall of 2007.

The Millionaire Fair Shanghai team would like to take this opportunity to congratulate Don St. Pierre Jr. and ASC Fines Wines with this honorable position on the Power List.

Review of Millionaire Fair Shanghai 2007

The red carpet walk was even more impressive than the year before, the exhibitor displays even more exclusive and the entertainment more extravagant than ever before. ※Millionaire Fair Shanghai 2007 was incomparable with the previous edition§, is a frequently heard remark from our returning visitors during the exclusive opening evening of the fair: the Millionaire Preview Night 每 VIP Red Carpet Reception.

Millionaire Fair Shanghai 2007 hosted 14,000 guests interested in high end luxury goods. A major part of the visitors were from greater Shanghai, Zhejiang province (China＊s wealthiest province), Hong Kong, Taiwan and Mainland China. In total about 150 brands were displaying their exclusive items, ranging from a 2 million RMB necklace by ENZO Jewelry, an exclusive and brand new Boucheron necklace and luxurious properties from Hutchinson Whampoa Properties Group. Jaguar received much attention from both visitors and media when launching its XC-F Jaguar and Vertu proudly presented its Boucheron co-designed mobile phone. Other highlights included a dog showcased by Naughty Pet Family for RMB 800,000 (EUR 80,000).

The stage performances this year offered the visitors with a wide range of jewelry and fashion shows, as well as pet demonstrations and opera performances. Korloff, Boucheron and ENZO Jewelry showed their most exclusive jewelry, while NE.TIGER and Shiatzy showed their haute couture to the audience on the Millionaire main stage. Just as last year, Steinway & Sons with a grand piano performance served the guests with a warm welcome in the entrance hall of the Millionaire Fair.

New to the Millionaire Fair Shanghai this year were the Millionaire Gala Dinner (held on Friday June 1st) and the Millionaire Gala Ball (held on Saturday June 2nd). Both events, organized in conjunction with the Millionaire Fair and each attracting approximately 200 specially invited guests, took place in the Friendship Hall of the Shanghai Exhibition Center, which especially for this purpose was fully decorated in classical European style. Please have a look at the photo album on this website for an impression of these unique events.

The availability of top quality wines, exclusive spirits and fine foods was virtually unlimited this year. Remy Martin served the Millionaire Fair visitors with its exclusive VSOP cognac, while China＊s leading wine importer ASC Fine Wines treated visitors on a wide variety of top quality wines from France, the USA, Australia, Italy, Spain and Chile. Dutch beer brewer Grolsch presented its unique patented swing top bottles for those more fancying a premium beer, and Alaska Glacier Cap returned as our premium drinking water supplier.?

The fair organizer would like to express its gratitude to our exhibitors and out sponsors Remy Martin, HWPG, Jaguar, ASC Fine Wines and Sheshan Golf to their support to our fair. Also we were happy to welcome back many of our 2006 exhibitors to the 2007 edition of the Millionaire Fair Shanghai.

The photo album on this website contains a selection of pictures taken during this year＊s edition of Millionaire Fair Shanghai. The dates and events for Millionaire Fair Shanghai 2008 will soon be announced on this website, so please visit our site again soon to stay fully up to date!

Great success of Millionaire Fair Amsterdam 2007

Once again the Miljonair Fair has broken every record! The most exclusive and leading luxury event in the Netherlands and far beyond its borders attracted 47,000 visitors this year, two thousand more than last year. "Together, these visitors spent more this year than ever before", says organiser Gijrath.

From 6 to 10 December the Amsterdam RAI was transformed into a true shopper's paradise for today's bon vivants. Over the five-day exhibition period, the 246 exhibitors from both the Netherlands and abroad booked excellent results. Compared with last year, sales were up considerably. Enthusiastic stand holders presented the organisation with sales figures that spoke for themselves. "I am in shock", said Mr Gijrath. According to Gijrath, Lengers Yachts (dealer of Riva, among others) sold a number of boats and yachts. Hessing sold a Bugatti Veyron for 1.2 million euros, as well as a number of Maserati's. The exclusive ＆Classic Roadster'sports car by Backdraftracing, valued at 100,000 euros, attracted four registrations. According to Benno Leeser, CEO of Gassan Diamonds, more watches and jewellery were sold than ever before. Business was booming for renowned brands such as Rolex, IWC, Breitling, Cartier and Audemars Piquet. There was also great interest in exclusive pianos, second homes abroad, sloops, exclusive pashmina shawls, medical scans and art.

Joan Collins hosted the spectacular opening of the Fair at the sensational VIP night. Attended by more than 6,000 guests, this night has become the party of the year and is visited by many members of the national and international press.

The Fair is a stage for the very top end of the luxury segment. This year it featured no less than 77 national and international launches. Visitors enjoyed themselves for five whole days, feasting on the unique entertainment, stylish ambiance, sensational performances by stars - including Tony Hadley, Trijntje Oosterhuis, The Three Degrees, Edsilia Rombley, and Nurlaila Karim - and culinary highlights; all of which provided a level of glitz and glamour that had never before been seen, and that included live fashion shows by top brands and famous fashion designers such as Sheila de Vries, Addy van den Krommenacker and Frans Molenaar.

The last day of the Fair, Business Monday, was devoted entirely to networking. Famous speakers like John van den Heuvel, Wubbo Ockels, Jerry Langelaar and Don Schothorst addressed the audience from the main stage. Toine van Peperstraten interviewed famous sportsmen from the ＆Sportcaf抄'. Regilio Tuur, Ruud Gullit and Fatima de Moreira de Melo talked about their careers and questions put to them by Peperstraten. The day was concluded with the presentation of the ＆Networker of the Year'award by the Editor in Chief of Miljonair, Onno Aerden. Aerden presented winner Harry Mens with a cup designed by Gassan Diamonds.

Yves Gijrath and Hans Bakker, Chairman of the Board of Amsterdam RAI, also signed a contract for the next three years. The Fair will remain at Amsterdam RAI until 2010. Yves Gijrath: "The RAI is the only organisation that has the location, logistics, internal organisation and three-dimensional cooperation we need to host such a grand event". Hans Bakker is also very happy with the cooperation and delighted that the RAI was chosen as the location to hold the Miljonair Fair. "The Miljonair Fair is one of the most spectacular events in the Netherlands, which proves that Amsterdam RAI ranks among the top Fair and events locations in the Netherlands".

This was the sixth edition of the Miljonair Fair, and the fifth occasion that it was held at Amsterdam RAI. Following its successful launch in 2002 at the Passenger Terminal Amsterdam, GMG Events chose Amsterdam RAI because of overwhelming interest and the organisation's ambitions for the 2003 event. Amsterdam RAI will continue to be the proud host to the Miljonair Fair.

The seventh edition of the Miljonair Fair will take place next year from 11 to 15 December at Amsterdam RAI. Editions are also being planned for 2008 in Munich, Istanbul, Moscow, Shanghai and Kortrijk.