The Fair Magazine's was launched in the winter of 2006, and is developing into something much more than a magazine on luxury. The Fair Magazine is a way of life, and deals with wealth in the broadest sense. The Chinese title, "Fushi", not only refers to a comfortable bank account but also to spiritual wealth, and to the richness of being knowledgeable. Above all, it is about the art of enjoying in affluence.
The Fair Magazine's readers may be described as cosmopolitan, committed, sophisticated, ambitious, and open minded. They demand the highest standards of living, and they pursue their dreams passionately. To them, The Fair Magazine is both their guide and reference book.
The Fair Magazine's editorial team is composed of broadly oriented people who have ample expertise on luxurious lifestyles. Five times per year, their collaboration with top rate photographers and designers results in a 200+ page visual treat. The magazine depicts people who have a vision, pays visits to culinary trendsetters, and unlocks the finest locations in the world. It is known to have a nose for scoops. Over the years, it has internationally developed itself to become the authority on luxury, authenticity, and exclusiveness.